Shopify is a fascinating firm that has been named the Smartest Company in Canada and is among the fastest growing tech companies in the country. It offers a brilliant eCommerce platform that helps emerging small businesses get off the ground and grow into successful companies. Shopify’s professional online storefront, payment solution to accept credit cards, and POS application to power retail sales allow anyone to easily sell online, at the retail location, or anywhere in between.
Tobi Lütke‘s interview on the future of retail, as well as Harley Finkelstein’s retail panel discussion and agile business development interview, provide useful insights into how large and small retailers can position themselves to win in eCommerce.
Shopify can’t afford to take a defense position in the war for global eCommerce domination. In the slidedeck above, I provide 9 big ideas that would help Shopify dominate eCommerce globally and some quick thoughts on opportunities it has in organic search, paid search, content marketing, and marketing automation.
Let’s think BIG and start small.
What other digital marketing opportunities do you see for Shopify to win the war for global eCommerce domination?