- Digital Marketing.- with strategic clarity & a sharp focus on ROI -Alex Rascanu is a digital marketing strategist and entrepreneur. He has a proven record of success, combining his work in global market research, national politics, and digital marketing consulting for some of Canada's most agile startups and largest enterprises.Alex is an independent digital marketing consultant, working with clients such as Boost Agents and 80 Proof Digital. He is also the founder of EVENTS&, an events production firm that organizes conferences such as the Marketers Unbound Summit. Furthermore, Alex founded Marketers Without Borders, a non-profit that connects marketers with powerful causes that have a demonstrable socio-economic impact in disadvantaged communities around the world. In his spare time, he organizes the Marketers Unbound event series, volunteers locally and internationally, and is preparing for the 2015 Toronto Waterfront Marathon.Alex holds a Bachelor of Business Administration from the University of Toronto and has previously served in marketing and communication roles at Conversion, Powered by Search. Kruger Products, Sparrow Fundraising and the federal government (Canada), Mondelez International (England), and Yoshida SKT (Japan).His professional expertise: digital marketing strategy, inbound marketing, SEO, content marketing, marketing automation, project management, event production and business development.
- Consulting.Choose between (1) digital marketing consulting & execution; (2) digital coaching program; and (3) event production.Your marketing strategy and its execution need someone who can help you increase qualified sales leads, improve profitability, and build trust with your customers. I have helped clients:
- Increase qualified inbound traffic
- Improve conversion rates
- Build authority online and offline
- Repair online brand reputation
- Develop and apply insights
My two main areas of expertise are the development and execution of digital marketing strategies and the production of events. I come along as a partner (not a traditional agency) and work one-on-one with you to address your specific marketing goals.I work with about 10 consulting clients per year, so that each project receives the highest level of attention and hits the KPIs it's aiming for.
(1) DIGITAL MARKETING STRATEGY & EXECUTIONI help you build and execute a digital marketing strategy to take you from where you are to where you want to be. When it comes to attracting, converting, closing and delighting high quality leads, there is nothing that is out of the scope of my capabilities. I provide a holistic approach to digital marketing.
We start the project with a thorough audit of your digital footprint and collaboratively identify areas of high potential impact. Next, we analyze your audience, core business objectives and start developing and then executing your digital marketing strategy. We'll define your buyer personas and ideal customer, and lay out the plan for attracting them.
Digital marketing strategy fee: starting at $2,500
Campaigns are then priced to deliver the highest ROI for your organization. I'm a full-stack marketer, able to handle your project's SEO, Local SEO, PPC, content marketing, social media marketing, email marketing, website development, design, media relations, event production, and web analytics requirements.Once your strategy has been developed, I'll assess what's required to get you where you want to be within your time requirements and price accordingly.Digital marketing execution fee: starting at $2,500 per month(2) ONE & THREE MONTH DIGITAL COACHING PROGRAMDelivered in person or online, this program provides you with the opportunity to get all your digital marketing questions answered and move your initiative forward. We'll have 1 to 2 hour weekly meetings, and I'll be available over email to answer any additional questions you might have. Here are some ideas we may discuss:
- Developing a strong online reputation to land your ideal job
- Building your authority in the niche in which you're an entrepreneur
- Improving your social media presence
- Generating content ideas for your blog
While in the digital coaching program, you will receive actionable ideas, e-mail summaries of our conversations and access to people and resources to help you on your journey.
Coaching program fee: $1000 to $2000 per month
(3) EVENT PRODUCTIONDigital marketing can definitely help you achieve your company's growth targets, but an offline marketing play through successful events that build strong relationship with your target market is what will help your company reach its true potential. I bring your idea to life by creating one-of-a-kind events that you and your guests will remember for a lifetime.EVENTS& is your one-stop-shop for all your event needs: production, promotion, photography, cinematography, and more. We're passionate about creating unique corporate, non-profit, and social experiences for our clients.Event production fee: starting at $3,000 per event - Speaking.Alex talks about digital marketing, leadership and peak performance.
As both a professional speaker and event organizer I understand how much effort it takes to find the right speaker, and the impact that decision has on your event. Thank you for considering me for your event, I really appreciate it.
Professional SpeakingAlex is a thought provoking and engaging speaker. His style balances experience and research-based insights regarding digital marketing, brand development, leadership and peak performance with a passionate delivery that keeps audiences engaged and pushes them to action.Internal Workshops & TrainingInterested in a digital marketing speaker for your internal workshop or training? I can share my experience and insights with your organization in a customized, interactive learning environment.Popular Topics Include:- SEO
- Lead Generation
- Inbound Marketing
- Digital Marketing
- Cross-Channel Marketing
Sample Presentations:Select Speaking Experiences:Recent speaking engagements include:- University of Toronto - Rotman Marketing Association's annual conference
- University of Toronto Scarborough - International Development Conference
- University of Toronto Scarborough - Management and International Business event
- University of Toronto Mississauga - Ready, Set, Market conference
- Ryerson University's Master of Digital Media class
- Collège Boréal class
- WordCamp Toronto conference
- Learning Enrichment Foundation workshop
- InboundCon master of ceremonies
- Marketers Unbound master of ceremonies
- Inbound Marketing Toronto presentations
- Innovative Evenings presentations
- Marketers Unbound presentations
- Be an Ambassador.Get 10% of the revenues Alex makes from any new business you send his way.One of our most valuable resources in ensuring the success of our clients is the Ambassador program. I believe deeply in the value of strong connections and nurturing relationships, and this is especially important in the marketing and events production space.*** You could earn $1,000's (or $10,000's) for an introduction! ***Your organization may be looking for a digital marketing consultant or events producer. Or you have a friend who has expressed frustration in their search for a results-oriented digital marketing consultant or events producer. All your have to do is make the introduction for me and you will earn 10% of the project-specific and/or monthly retainer payments that client will make over the next 12 months.Note: You need to contact me in advance to become an Ambassador, so I can clearly explain to you my approach to digital marketing and events production. This will ensure that you look great in front of the person you're introducing me to and that you accurately represent my services. Thanks a lot!
- ContactInterested in my digital marketing consulting services? Looking for a professional speaker for your next conference or internal workshop?Thanks for your message! I'll get back to you as soon as possible.
© 2015 Alex Rascanu
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